With more than 16 years of experience in consulting firms, digital agencies and SAAS companies, between Customer Experience and customer relationship projects, I have been able to implement strategic and operational projects at several levels: smoother customer journeys , more facilitated, digital implementations allowing more interactions but above all an optimized customer relationship and ensuring an obvious ROI. Today, I'm open to writing the next chapter of customer experience at your company.
Participation in the creation of new tools in gnresearch as part of its positioning (ROSE program, customer experience studies ...). Working group facilitation among customers under implementation or monitoring of post studies actions.
Advanced
Market Research
Customer Experience expertise to offer companies the best solutions to capture and retain their clients. Interpret and give meaning to information to support the development and deployment of marketing strategies. A thorough knowledge of the consumer, to deliver innovative and effective solutions and not mere market research results.
Expert
High-Tech IT
Nearly 8 years of experience in the field of IT, including 4 years as a project manager in market research on behalf of one of the mobile telecommunications leaders in France.
Expert
Data Mining
Project leader in the creation process of ROSE Program Customer Effort in gnresearch through statistical modeling tools developed in-house. Probabilistic models help to marketing decision. Participation in projects and work on innovative models Termination research with Bayesia / Enhancement recommendation rate (Logycs by gnresearch).
Advanced
Quantitative Research
Developing & managing a marketing study A to Z: Response to customer needs / Questionnaire / Land Management (Quali / Quanti) with different modes of collections (phone, online, face to face & panel) / Analysis and data processing / analysis reports Preparation / Presentation & support internally among the final customers.
Expert
Segmentation
Further analysis in the context of marketing research in collaboration with scientific management. Adding value to the basic results of a marketing study to better meet the needs of the customers.
Advanced
Customer Relations
Key Account Manager: main contact for marketing research for SFR (4 years) and partner for the implementation and monitoring of all marketing customer experiences studies SNCM (7 years). Partnership & events: Member of strategic projects "Barometer of customer effort" and "Customer Experience Value Barometer" (organization communication and dissemination, conference ...).
Taking briefing clients. Development of commercial proposal independently or in support of commercial director. Defense projects through tenders. Appointment exploration (by phone or face to face). Participation in trade actions by the company.